BUYOLOGY from Random House (UK) Group, The at the Book Checkout

BUYOLOGY
BUYOLOGY
Subtitle:
How Everything We Believe About Why We Buy is Wrong
Book Category:
Fiction > General
Author:
Martin Lindstrom
Binding:
Paperback
ISBN 13:
9781847940131
Price:
GBP 8.99
Publication Year:
2009

Publisher Info

Random House (UK) Group, The.

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Book Description

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

 

Book Review and Awards

--Non Fiction Bestseller