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COLLABORATION AND CO-CREATION: NEW PLATFORMS IN MARKETING AND INNOVATION
COLLABORATION AND CO-CREATION: NEW PLATFORMS IN MARKETING AND INNOVATION
Book Category:
Business & Economics > Marketing > General
Author:
Gaurav Bhalla
Binding:
Hardcover
ISBN 13:
9781441970817
Publication Year:
2010

Publisher Info

Springer.

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Book Description

Today's connected, collaborative market place demands that companies collaborate and co-create value with key stakeholders like customers, suppliers, and employees.