
COLLABORATION AND CO-CREATION: NEW PLATFORMS IN MARKETING AND INNOVATION |
Book Category:
Business & Economics > Marketing > General
|
Author:
Gaurav Bhalla
|
Binding:
Hardcover
|
ISBN 13:
9781441970817
|
Publication Year:
2010
|
Publisher Info
Springer. InquiryBook Description
Today's connected, collaborative market place demands that companies collaborate and co-create value with key stakeholders like customers, suppliers, and employees.