
COLLINS BUSINESS SECRETS -- MARKETING |
Book Category:
Business & Economics > General
|
Author:
Peter Spalton
|
Binding:
Paperback
|
ISBN 10:
0-00-732811-7
|
ISBN 13:
9780007328116
|
Price:
GBP 6.99
|
Publication Year:
2010
|
Publisher Info
HarperCollins Publishers Ltd. InquiryBook Description
Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: • Position your product for a target market • Build a brilliant marketing plan • Create stunning branded marketing materials • Use memorable publicity to build market interest • Take advantage of new technology