COLLINS BUSINESS SECRETS

COLLINS BUSINESS SECRETS -- MARKETING
COLLINS BUSINESS SECRETS -- MARKETING
Book Category:
Business & Economics > General
Author:
Peter Spalton
Binding:
Paperback
ISBN 10:
0-00-732811-7
ISBN 13:
9780007328116
Price:
GBP 6.99
Publication Year:
2010

Publisher Info

HarperCollins Publishers Ltd.

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Book Description

Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: • Position your product for a target market • Build a brilliant marketing plan • Create stunning branded marketing materials • Use memorable publicity to build market interest • Take advantage of new technology