
CONSUMER BEHAVIOR |
Subtitle:
How Humans Think, Feel, and Act in the Marketplace
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Book Category:
Business & Economics > Commerce
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Author:
Banwari Mittal, Ph.D. (Northern Kentucky University), Morris Holbrook, Ph.D. (Columbia University), Sharon Beatty, Ph.D. (Univ. of Alabama), Priya Raghubir, Ph.D. (Univ. of California, Berkeley), Arch Woodside, Ph.D. (Boston College)
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Binding:
Hardcover
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ISBN 13:
9780979133602
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Price:
USD 29.99
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Publication Year:
2008
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Publisher Info
Open Mentis. InquiryBook Description
Discount price for libraries: $29.99 (discounted off the list price $145; plus $7.00 S&H). 796 pages. A body of knowledge and perspectives on how consumers-citizens, opinion leaders, followers, masses and classes-construct their lifestyles through marketplace interactions, in joyous prose.