CREATING THE STRATEGY from Kogan Page at the Book Checkout

CREATING THE STRATEGY
CREATING THE STRATEGY
Book Category:
Business & Economics > Marketing > General
Author:
Gould, Rennie
Editor::
Kogan Page
Binding:
Paperback
ISBN 13:
9780749466145
Price:
GBP 29.99
Publication Year:
2012

Publisher Info

Kogan Page.

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Book Description

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of