
CREATING THE STRATEGY |
Book Category:
Business & Economics > Marketing > General
|
Author:
Gould, Rennie
|
Editor::
Kogan Page
|
Binding:
Paperback
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ISBN 13:
9780749466145
|
Price:
GBP 29.99
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Publication Year:
2012
|
Publisher Info
Kogan Page. InquiryBook Description
This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of