Creative Strategy from The University Press Group (US) Ltd at the Book Checkout

Creative Strategy
Creative Strategy
Book Category:
Business & Economics > General
Author:
Duggan
ISBN 13:
9780231160537
Price:
$19.95
Publication Year:
2014

Publisher Info

Andrew Brewer,

The University Press Group (US) Ltd,

Key Contact Information

Andrew Brewer
Managing Director

Bill Kennedy
Director, Avicenna Partnership Ltd

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Book Description

William Duggan's 2007 book,?Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book,?Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.

 
Ordering/Distributor/Wholesaler Information

  • Bill Kennedy Avicenna Partnership Ltd. P.O. Box 501 Whitney Oxfordshire OX28 9JL +44 7802 244457 [email protected]

 
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