Creative Strategy |
Book Category:
Business & Economics > General
|
Author:
Duggan
|
ISBN 13:
9780231160537
|
Price:
$19.95
|
Publication Year:
2014
|
Publisher Info
Andrew Brewer,
The University Press Group (US) Ltd,Key Contact Information
Andrew Brewer
Managing Director
Bill Kennedy
Director, Avicenna Partnership Ltd
Book Description
William Duggan's 2007 book,?Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book,?Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.
Ordering/Distributor/Wholesaler Information
Bill Kennedy Avicenna Partnership Ltd. P.O. Box 501 Whitney Oxfordshire OX28 9JL +44 7802 244457 [email protected]