CROSS

CROSS-CULTURAL SELLING FOR DUMMIES
CROSS-CULTURAL SELLING FOR DUMMIES
Book Category:
Business & Economics > Sales & Selling > General
Author:
Lee
Binding:
Paperback
ISBN 13:
9780470377017
Price:
USD 21.99
Publication Year:
2008

Publisher Info

John Wiley & Sons, Inc..

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Book Description

This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right m

 
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