
CROSS-CULTURAL SELLING FOR DUMMIES |
Book Category:
Business & Economics > Sales & Selling > General
|
Author:
Lee
|
Binding:
Paperback
|
ISBN 13:
9780470377017
|
Price:
USD 21.99
|
Publication Year:
2008
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right m
Ordering/Distributor/Wholesaler Information
Available through your vendor.