CUSTOMER IMPACT AGENDA from Philip Winters, Author at the Book Checkout

CUSTOMER IMPACT AGENDA
Book Category:
Business & Economics > Marketing > General
Author:
Phil Winters
Binding:
Hardcover
ISBN 13:
9780990466703
Price:
USD 29.95
Publication Year:
2015

Publisher Info

Philip Winters, Author.

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Book Description

Find out how understanding your customers’ entire purchase decision cycle and touchpoint choices leads to new business opportunities - with 25 BtoC and BtoB case studies as well as workshop material

 
Ordering/Distributor/Wholesaler Information

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Book Review and Awards

A refreshingly different manifesto that is tangible and very applicable. Read it, then Do It! Don Peppers, Founding Partner, Peppers & Rogers Group