CUSTOMER IMPACT AGENDA |
Book Category:
Business & Economics > Marketing > General
|
Author:
Phil Winters
|
Binding:
Hardcover
|
ISBN 13:
9780990466703
|
Price:
USD 29.95
|
Publication Year:
2015
|
Publisher Info
Philip Winters, Author. InquiryBook Description
Find out how understanding your customers’ entire purchase decision cycle and touchpoint choices leads to new business opportunities - with 25 BtoC and BtoB case studies as well as workshop material
Ordering/Distributor/Wholesaler Information
Ingram
Book Review and Awards
A refreshingly different manifesto that is tangible and very applicable. Read it, then Do It! Don Peppers, Founding Partner, Peppers & Rogers Group