
DISTRIBUTION CHANNELS |
Book Category:
Business & Economics > Management
|
Author:
Dent, Julian
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Editor::
Kogan Page
|
Binding:
Paperback
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ISBN 13:
9780749462697
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Price:
GBP 34.99
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Publication Year:
2011
|
Publisher Info
Kogan Page. InquiryBook Description
Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creati