DISTRIBUTION CHANNELS from Kogan Page at the Book Checkout

DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
Book Category:
Business & Economics > Management
Author:
Dent, Julian
Editor::
Kogan Page
Binding:
Paperback
ISBN 13:
9780749462697
Price:
GBP 34.99
Publication Year:
2011

Publisher Info

Kogan Page.

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Book Description

Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creati