
EMOTIONOMICS |
Subtitle:
Leveraging Emotions for Business Success
|
Book Category:
Business & Economics > General
|
Author:
Hill, Dan
|
Binding:
Paperback
|
ISBN 13:
9780749461898
|
Price:
GBP 14.99
|
Publication Year:
2010
|
Publisher Info
Kogan Page. InquiryBook Description
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.