EMOTIONOMICS from Kogan Page at the Book Checkout

EMOTIONOMICS
EMOTIONOMICS
Subtitle:
Leveraging Emotions for Business Success
Book Category:
Business & Economics > General
Author:
Hill, Dan
Binding:
Paperback
ISBN 13:
9780749461898
Price:
GBP 14.99
Publication Year:
2010

Publisher Info

Kogan Page.

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Book Description

Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.