ENVISIONING COLLABORATION from Baywood Publishing Company at the Book Checkout

ENVISIONING COLLABORATION
ENVISIONING COLLABORATION
Subtitle:
Group Verbal-Visual Composing in a System of Creativity
Book Category:
Business & Economics > Advertising & Promotion
Author:
Cross, Geoffrey A.
Binding:
Hardcover
ISBN 13:
9780895034007
Publication Year:
2010

Publisher Info

Astrid Lovelace,

Baywood Publishing Company,
26 Austin Avenue,
Amityville ,
New York - 11701,
USA
Web: www.baywood.com

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Book Description

This book investigates the processes of graphic artists and writers preparing advertising, including audience analysis, branding, collaboration, conflict management, uses of humor, mindfulness, and effectiveness.

 

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