
ENVISIONING COLLABORATION |
Subtitle:
Group Verbal-Visual Composing in a System of Creativity
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Book Category:
Business & Economics > Advertising & Promotion
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Author:
Cross, Geoffrey A.
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Binding:
Hardcover
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ISBN 13:
9780895034007
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Publication Year:
2010
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Publisher Info
Baywood Publishing Company. InquiryBook Description
This book investigates the processes of graphic artists and writers preparing advertising, including audience analysis, branding, collaboration, conflict management, uses of humor, mindfulness, and effectiveness.
Book Review and Awards
$54.95 + p/h Discounted Price: $43.95 + p/h