FASHION BRANDING UNRAVELED |
Subtitle:
Kaled K. Hameide --Assistant Professor, Montclaire University
|
Book Category:
Business & Economics > Industries > Fashion & Textile Industry
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Binding:
Paperback
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ISBN 13:
9781563678745
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Price:
USD 92.00
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Publication Year:
2011
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Book Description
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book includes an examination of the latest technologies, their applications and - most important - their effects on the future of branding.