
FASHION BRANDING UNRAVELED |
Subtitle:
Kaled K. Hameide --Assistant Professor, Montclaire University
|
Book Category:
Business & Economics > Industries > Fashion & Textile Industry
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Binding:
Paperback
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ISBN 13:
9781563678745
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Price:
USD 92.00
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Publication Year:
2011
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Publisher Info
Fairchild Books. InquiryBook Description
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book includes an examination of the latest technologies, their applications and - most important - their effects on the future of branding.