| FASHION BRANDS |
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Subtitle:
Branding Style from Armani to Zara
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Book Category:
Business & Economics > General
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Author:
Tungate, Mark
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Binding:
Hardcover
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ISBN 13:
9780749453053
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Price:
GBP 19.99
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Publication Year:
2008
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Publisher Info
Kogan Page. InquiryBook Description
Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.