FASHION BRANDS from Kogan Page at the Book Checkout

FASHION BRANDS
FASHION BRANDS
Subtitle:
Branding Style from Armani to Zara
Book Category:
Business & Economics > General
Author:
Tungate, Mark
Binding:
Hardcover
ISBN 13:
9780749453053
Price:
GBP 19.99
Publication Year:
2008

Publisher Info

Kogan Page.

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Book Description

Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.