
FASHION BRANDS |
Subtitle:
Branding Style from Armani to Zara
|
Book Category:
Business & Economics > General
|
Author:
Tungate, Mark
|
Binding:
Hardcover
|
ISBN 13:
9780749453053
|
Price:
GBP 19.99
|
Publication Year:
2008
|
Publisher Info
Kogan Page. InquiryBook Description
Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.