Get to Aha!: |
Subtitle:
Discover Your Positioning DNA and Dominate Your Competition
|
Book Category:
Business & Economics > General
|
Author:
Andy Cunningham
|
ISBN 10:
1260031209
|
ISBN 13:
9781260031201
|
Price:
15.45
|
Publication Year:
2017
|
Publisher Info
Andy Cunningham,
McGraw-Hill Education; 1 edition ,1664 Trentwood Drive,
Fort Mill ,
South Carolina - 29715,
Web: https://www.mheducation.com Inquiry
Book Description
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance
Andy Cunningham has been at the forefront of tech and innovation since day one, and she’