Greener Marketing from John Wiley & Sons at the Book Checkout

Greener Marketing
Greener Marketing
Book Category:
Business & Economics > International > Marketing
Author:
John Grant
ISBN 13:
9781119689119
Price:
USD 14.99
Publication Year:
2020

Publisher Info

John Wiley & Sons.

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Book Description

This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. The text will be interspersed with the authors own discussions, strategies & tips, along side case studies and new business models.