How Brands Grow |
Subtitle:
What Marketers Don't Know
|
Book Category:
Business & Economics > Sales & Selling > General
|
Author:
Sharp, Byron
|
ISBN 13:
9780195573565
|
Price:
GBP 22.50
|
Publication Year:
2010
|
Publisher Info
Alberto Barraclough,
Oxford University Press / Global Academic Business,Great Clarendon Street,
Oxford - OX2 6DP,United Kingdom Key Contact Information
Alberto Barraclough
Regional Sales Manager
Book Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.