How Brands Grow from Oxford University Press / Global Academic Business at the Book Checkout

How Brands Grow
How Brands Grow
Subtitle:
What Marketers Don't Know
Book Category:
Business & Economics > Sales & Selling > General
Author:
Sharp, Byron
ISBN 13:
9780195573565
Price:
GBP 22.50
Publication Year:
2010

Publisher Info

Alberto Barraclough,

Oxford University Press / Global Academic Business,
Great Clarendon Street,
Oxford - OX2 6DP,
United Kingdom

Key Contact Information

Alberto Barraclough
Regional Sales Manager

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Book Description

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

 
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