HOW COOL BRANDS STAY HOT from Kogan Page at the Book Checkout

HOW COOL BRANDS STAY HOT
HOW COOL BRANDS STAY HOT
Subtitle:
Branding to Generation Y
Book Category:
Business & Economics > General
Author:
Van Den Bergh, Joeri
Binding:
Hardcover
ISBN 13:
9780749462505
Price:
GBP 19.99
Publication Year:
2011

Publisher Info

Kogan Page.

Inquiry
Book Description

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them.