
HOW COOL BRANDS STAY HOT |
Subtitle:
Branding to Generation Y
|
Book Category:
Business & Economics > General
|
Author:
Van Den Bergh, Joeri
|
Binding:
Hardcover
|
ISBN 13:
9780749462505
|
Price:
GBP 19.99
|
Publication Year:
2011
|
Publisher Info
Kogan Page. InquiryBook Description
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them.