International Business Strategy |
Book Category:
Business & Economics > Industries > General
|
Author:
Alain Verbeke
|
ISBN 13:
9781107683099
|
Price:
GBP 39.99
|
Publication Year:
2013
|
Publisher Info
Jan Rylewicz,
Cambridge University Press,Edinburgh Building, Shaftesbury Road,
Cambridgeshire - CB2 8RU,United Kingdom
Web: www.cambridge.org Key Contact Information
Jan Rylewicz
Sales Manager
Book Description
This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.