International Business Strategy from Cambridge University Press at the Book Checkout

International Business Strategy
International Business Strategy
Book Category:
Business & Economics > Industries > General
Author:
Alain Verbeke
ISBN 13:
9781107683099
Price:
GBP 39.99
Publication Year:
2013

Publisher Info

Cambridge University Press.

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Book Description

This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.