
International Business Strategy |
Book Category:
Business & Economics > Industries > General
|
Author:
Alain Verbeke
|
ISBN 13:
9781107683099
|
Price:
GBP 39.99
|
Publication Year:
2013
|
Publisher Info
Cambridge University Press. InquiryBook Description
This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.