
INVISIBLE TOUCH, THE |
Subtitle:
The Four Keys to Modern Marketing
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Book Category:
Business & Economics > General
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Author:
Beckwith, Harry
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Binding:
Paperback
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ISBN 13:
9780446699839
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Price:
USD 14.99
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Publication Year:
2009
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Publisher Info
Hachette UK & US. InquiryBook Description
Service businesses sell something that cannot be seen or heard. They offer an experience-and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, THE INVISIBLE TOUCH will open your eyes to this crucial branch of marketing with four key concepts
Book Review and Awards
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