INVISIBLE TOUCH, THE from Hachette UK & US at the Book Checkout

INVISIBLE TOUCH, THE
INVISIBLE TOUCH, THE
Subtitle:
The Four Keys to Modern Marketing
Book Category:
Business & Economics > General
Author:
Beckwith, Harry
Binding:
Paperback
ISBN 13:
9780446699839
Price:
USD 14.99
Publication Year:
2009

Publisher Info

Hachette UK & US.

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Book Description

Service businesses sell something that cannot be seen or heard. They offer an experience-and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, THE INVISIBLE TOUCH will open your eyes to this crucial branch of marketing with four key concepts

 

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