
JUGAAD INNOVATION: THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTH |
Book Category:
Business & Economics > Management
|
Author:
Navi Radjou
|
Binding:
Hardcover
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ISBN 13:
9781118249741
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Price:
USD 27.95
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Publication Year:
2012
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Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes.Jugaad Innovation?argues
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