JUGAAD INNOVATION: THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTH from John Wiley & Sons, Inc. at the Book Checkout

JUGAAD INNOVATION: THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTH
JUGAAD INNOVATION: THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTH
Book Category:
Business & Economics > Management
Author:
Navi Radjou
Binding:
Hardcover
ISBN 13:
9781118249741
Price:
USD 27.95
Publication Year:
2012

Publisher Info

John Wiley & Sons, Inc..

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Book Description

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes.Jugaad Innovation?argues

 
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