KEY ACCOUNT MANAGEMENT from Kogan Page at the Book Checkout

KEY ACCOUNT MANAGEMENT
KEY ACCOUNT MANAGEMENT
Book Category:
Business & Economics > Management
Author:
Cheverton, Peter
Editor::
Kogan Page
Binding:
Paperback
ISBN 13:
9780749463519
Price:
GBP 29.99
Publication Year:
2012

Publisher Info

Kogan Page.

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Book Description

Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world.