
KEY ACCOUNT MANAGEMENT |
Book Category:
Business & Economics > Management
|
Author:
Cheverton, Peter
|
Editor::
Kogan Page
|
Binding:
Paperback
|
ISBN 13:
9780749463519
|
Price:
GBP 29.99
|
Publication Year:
2012
|
Publisher Info
Kogan Page. InquiryBook Description
Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world.