Leading Change in a Web 2.1 World from Brookings Institution Press at the Book Checkout

Leading Change In A Web 2.1 World
Leading Change in a Web 2.1 World
Subtitle:
How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change
Book Category:
Business & Economics > General
Author:
Jackson A. Nickerson
Binding:
Hardcover
ISBN 10:
0815704844
ISBN 13:
9780815704843
Price:
USD 24.95
Publication Year:
2010

Publisher Info

Brookings Institution Press.

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Book Description

Recent advances in Web 2.0 technology enable new leadership processes and techniques to create great value for organizations. Nickerson proposes a combination of processes and techniques utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls these processes and techniques "ChangeCasting." Leading Change in a Web 2.1 World provides new insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting's specific process and techniques, is a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change.

 
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