
Leading Change in a Web 2.1 World |
Subtitle:
How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change
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Book Category:
Business & Economics > General
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Author:
Jackson A. Nickerson
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Binding:
Hardcover
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ISBN 10:
0815704844
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ISBN 13:
9780815704843
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Price:
USD 24.95
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Publication Year:
2010
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Publisher Info
Brookings Institution Press. InquiryRecent advances in Web 2.0 technology enable new leadership processes and techniques to create great value for organizations. Nickerson proposes a combination of processes and techniques utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls these processes and techniques "ChangeCasting." Leading Change in a Web 2.1 World provides new insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting's specific process and techniques, is a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change.
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