
LUXURY WORLD |
Subtitle:
The Past, Present and Future of Luxury Brands
|
Book Category:
Business & Economics > General
|
Author:
Tungate, Mark
|
Binding:
Hardcover
|
ISBN 13:
9780749452636
|
Price:
GBP 19.95
|
Publication Year:
2009
|
Publisher Info
Kogan Page. InquiryBook Description
Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain them, and the future for the industry now excess is out of fashion.