LUXURY WORLD from Kogan Page at the Book Checkout

LUXURY WORLD
LUXURY WORLD
Subtitle:
The Past, Present and Future of Luxury Brands
Book Category:
Business & Economics > General
Author:
Tungate, Mark
Binding:
Hardcover
ISBN 13:
9780749452636
Price:
GBP 19.95
Publication Year:
2009

Publisher Info

Kogan Page.

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Book Description

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain them, and the future for the industry now excess is out of fashion.