Marketing from Oxford University Press / Global Academic Business at the Book Checkout

Marketing
Marketing
Book Category:
Business & Economics > Sales & Selling > General
Author:
Baines, Paul; Fill, Chris
Binding:
Paperback
ISBN 13:
9780199659531
Price:
GBP 46.99
Publication Year:
2014

Publisher Info

Oxford University Press / Global Academic Business.

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Book Description

Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers.