
Marketing |
Book Category:
Business & Economics > Sales & Selling > General
|
Author:
Baines, Paul; Fill, Chris
|
Binding:
Paperback
|
ISBN 13:
9780199659531
|
Price:
GBP 46.99
|
Publication Year:
2014
|
Publisher Info
Oxford University Press / Global Academic Business. InquiryBook Description
Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers.