
MARKETING COMMUNICATIONS |
Book Category:
Business & Economics > General
|
Author:
Smith, PR, Zook, Ze
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Editor::
Kogan Page
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Binding:
Paperback
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ISBN 13:
9780749461935
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Price:
GBP 39.50
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Publication Year:
2011
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Publisher Info
Kogan Page. InquiryBook Description
Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources.