MARKETING COMMUNICATIONS from Kogan Page at the Book Checkout

MARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS
Book Category:
Business & Economics > General
Author:
Smith, PR, Zook, Ze
Editor::
Kogan Page
Binding:
Paperback
ISBN 13:
9780749461935
Price:
GBP 39.50
Publication Year:
2011

Publisher Info

Kogan Page.

Inquiry
Book Description

Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources.