MARKETING LESSONS FROM THE GRATEFUL DEAD from John Wiley & Sons, Inc. at the Book Checkout

MARKETING LESSONS FROM THE GRATEFUL DEAD
MARKETING LESSONS FROM THE GRATEFUL DEAD
Subtitle:
What Every Business Can Learn from the Most Iconic Band in History
Book Category:
Business & Economics > Management
Author:
David Meerman Scott
Binding:
Hardcover
ISBN 10:
0470900520
ISBN 13:
9780470900529
Price:
USD 21.95
Publication Year:
2010

Publisher Info

John Wiley & Sons, Inc..

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Book Description

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business.

 
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