
MARKETING LESSONS FROM THE GRATEFUL DEAD |
Subtitle:
What Every Business Can Learn from the Most Iconic Band in History
|
Book Category:
Business & Economics > Management
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Author:
David Meerman Scott
|
Binding:
Hardcover
|
ISBN 10:
0470900520
|
ISBN 13:
9780470900529
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Price:
USD 21.95
|
Publication Year:
2010
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business.
Ordering/Distributor/Wholesaler Information
Available through your vendor.