
MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM, 7TH EDITION |
Book Category:
Business & Economics > International > Marketing
|
Author:
Malcolm McDonald
|
Binding:
Paperback
|
ISBN 13:
9780470669976
|
Price:
USD 60
|
Publication Year:
2011
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to impleme
Ordering/Distributor/Wholesaler Information
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