MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM, 7TH EDITION from John Wiley & Sons, Inc. at the Book Checkout

MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM, 7TH EDITION
MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM, 7TH EDITION
Book Category:
Business & Economics > International > Marketing
Author:
Malcolm McDonald
Binding:
Paperback
ISBN 13:
9780470669976
Price:
USD 60
Publication Year:
2011

Publisher Info

John Wiley & Sons, Inc..

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Book Description

The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to impleme

 
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