MBA Fundamentals Strategy |
Book Category:
Business & Economics > General
|
Author:
Ference, Thomas P
|
Binding:
Paperback
|
ISBN 13:
9781427797537
|
Price:
USD 19.95
|
Publication Year:
2009
|
Publisher Info
Sorcha Mulligan,
Simon & Schuster UK,22 Gray's Inn Road,
LONDON - WC1X 8HB,United Kingdom Key Contact Information
Gemma Gottlieb
Sales Manager – Middle East and North Africa
Book Description
Strategy is the cornerstone of any MBA program, and a critical part of any company's growth. In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you?ll need to put your department or business on the right track for growth.