MBA Fundamentals Strategy from Simon & Schuster UK at the Book Checkout

MBA Fundamentals Strategy
MBA Fundamentals Strategy
Book Category:
Business & Economics > General
Author:
Ference, Thomas P
Binding:
Paperback
ISBN 13:
9781427797537
Price:
USD 19.95
Publication Year:
2009

Publisher Info

Sorcha Mulligan,

Simon & Schuster UK,
22 Gray's Inn Road,
LONDON - WC1X 8HB,
United Kingdom

Key Contact Information

Gemma Gottlieb
Sales Manager – Middle East and North Africa

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Book Description

Strategy is the cornerstone of any MBA program, and a critical part of any company's growth. In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you?ll need to put your department or business on the right track for growth.

 
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