MOTIVES FOR METAPHOR IN SCIENTIFIC AND TECHNICAL COMMUNICATION from Baywood Publishing Company at the Book Checkout

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MOTIVES FOR METAPHOR IN SCIENTIFIC AND TECHNICAL COMMUNICATION
MOTIVES FOR METAPHOR IN SCIENTIFIC AND TECHNICAL COMMUNICATION
Book Category:
Science > General
Author:
Giles, Timothy D.
Binding:
Hardcover
ISBN 13:
9780895033376
Publication Year:
2008

Publisher Info

Astrid Lovelace,

Baywood Publishing Company,
26 Austin Avenue,
Amityville ,
New York - 11701,
USA
Web: www.baywood.com

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Book Description

Using as an example the controversy over cloning, the author establishes how scientists should use metaphor as a rhetorical tool to explain science to the public.

 

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