MOTIVES FOR METAPHOR IN SCIENTIFIC AND TECHNICAL COMMUNICATION from Baywood Publishing Company at the Book Checkout

MOTIVES FOR METAPHOR IN SCIENTIFIC AND TECHNICAL COMMUNICATION
MOTIVES FOR METAPHOR IN SCIENTIFIC AND TECHNICAL COMMUNICATION
Book Category:
Science > General
Author:
Giles, Timothy D.
Binding:
Hardcover
ISBN 13:
9780895033376
Publication Year:
2008

Publisher Info

Astrid Lovelace,

Baywood Publishing Company,
26 Austin Avenue,
Amityville ,
New York - 11701,
USA
Web: www.baywood.com

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Book Description

Using as an example the controversy over cloning, the author establishes how scientists should use metaphor as a rhetorical tool to explain science to the public.

 

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