
MOTIVES FOR METAPHOR IN SCIENTIFIC AND TECHNICAL COMMUNICATION |
Book Category:
Science > General
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Author:
Giles, Timothy D.
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Binding:
Hardcover
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ISBN 13:
9780895033376
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Publication Year:
2008
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Publisher Info
Baywood Publishing Company. InquiryBook Description
Using as an example the controversy over cloning, the author establishes how scientists should use metaphor as a rhetorical tool to explain science to the public.
Book Review and Awards
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