Nudge from Penguin Random House at the Book Checkout

Nudge
Nudge
Subtitle:
The Final Edition
Book Category:
Business & Economics > Decision-Making & Problem Solving
Author:
THALER, RICHARD H.
Editor::
Siciliano, John
Illustrator::
8 B&W ILLUSTRATIONS AND PHOTOS
Binding:
Trade
ISBN 13:
9780143137009
Price:
US 18

Publisher Info

Penguin Random House.

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Book Description

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. There are now more than 400 "nudge units" around the world, using the latest behavioral science research and sensible "choice architecture" to help us overcome the biases that lead to bad decisions and to nudge us toward the best choices for ourselves, our families, and our society.