| OWN THE INSIGHT |
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Subtitle:
Turn First-Party Data Into Revenue Faster Than Your Competition Can React
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Book Category:
Business & Economics > General
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Author:
Lisa L. Fagen
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Binding:
Hardcover
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ISBN 10:
8993003823
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ISBN 13:
9798993003825
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Price:
45.99
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Publication Year:
2025
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Publisher Info
Fagen Omni Enterprises, Inc.. InquiryBook Description
Own the Insight shows you how to capture permission-based first-party data across traditional and digital touchpoints, connect it into a consumer journey, and turn it into faster, smarter decisions.
Book Review and Awards
Publishers Weekly: "Lisa makes a convincing case that companies that study first-party data—information directly obtained by a business from customer-interaction dynamics on its website, app, or social media—“significantly outperform their competitors.”