OWN THE INSIGHT from Fagen Omni Enterprises, Inc. at the Book Checkout

OWN THE INSIGHT
Subtitle:
Turn First-Party Data Into Revenue Faster Than Your Competition Can React
Book Category:
Business & Economics > General
Author:
Lisa L. Fagen
Binding:
Hardcover
ISBN 10:
8993003823
ISBN 13:
9798993003825
Price:
45.99
Publication Year:
2025

Publisher Info

Fagen Omni Enterprises, Inc..

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Book Description

Own the Insight shows you how to capture permission-based first-party data across traditional and digital touchpoints, connect it into a consumer journey, and turn it into faster, smarter decisions.

 

Book Review and Awards

Publishers Weekly: "Lisa makes a convincing case that companies that study first-party data—information directly obtained by a business from customer-interaction dynamics on its website, app, or social media—“significantly outperform their competitors.”