Predictably Irrational, Revised Intl from HarperCollins Publishers at the Book Checkout

Predictably Irrational, Revised Intl
Predictably Irrational, Revised Intl
Subtitle:
The Hidden Forces That Shape Our Decisions
Book Category:
Business & Economics > General
Author:
Dan Ariely
Binding:
Paperback
ISBN 13:
9780062018205
Price:
USD 7.99
Publication Year:
2010

Publisher Info

HarperCollins Publishers.

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Book Description

Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed.

 
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