PREDICTIVE ANALYTICS: from John Wiley & Sons, Inc. at the Book Checkout

PREDICTIVE ANALYTICS:
PREDICTIVE ANALYTICS:
Subtitle:
The Power to Predict Who Will Click, Buy, Lie, or Die
Book Category:
Social Science > General
Author:
Siegel
Binding:
Hardcover
ISBN 13:
9781118356852
Price:
USD 28.00
Publication Year:
2013

Publisher Info

John Wiley & Sons, Inc..

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Book Description

You have been predicted -- by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, li

 
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