
SEDUCING THE SUBCONSCIOUS |
Subtitle:
The Psychology of Emotional Influence in Advertising
|
Book Category:
Psychology > General
|
Author:
Robert Heath
|
Binding:
Hardcover
|
ISBN 10:
0470974885
|
ISBN 13:
9780470974889
|
Price:
USD 32.95
|
Publication Year:
2012
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
Seducing the Subconscious illuminates the complex--and often strange--emotional influence of advertising, using the latest research in experimental psychology and cognitive neuroscience.
Ordering/Distributor/Wholesaler Information
Available through your vendor.