SEDUCING THE SUBCONSCIOUS from John Wiley & Sons, Inc. at the Book Checkout

SEDUCING THE SUBCONSCIOUS
SEDUCING THE SUBCONSCIOUS
Subtitle:
The Psychology of Emotional Influence in Advertising
Book Category:
Psychology > General
Author:
Robert Heath
Binding:
Hardcover
ISBN 10:
0470974885
ISBN 13:
9780470974889
Price:
USD 32.95
Publication Year:
2012

Publisher Info

John Wiley & Sons, Inc..

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Book Description

Seducing the Subconscious illuminates the complex--and often strange--emotional influence of advertising, using the latest research in experimental psychology and cognitive neuroscience.

 
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