| SEDUCING THE SUBCONSCIOUS | 
|                       
                          Subtitle: 
                        The Psychology of Emotional Influence in Advertising 
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|   
                        
                         Book Category: 
                        Psychology > General 
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| 
 Author: 
Robert Heath 
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| 
         
          Binding: 
Hardcover 
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| 
        
         ISBN 10: 
0470974885 
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         ISBN 13: 
9780470974889 
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             Price: 
                USD 32.95 
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             Publication Year: 
2012 
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Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
 
    Seducing the Subconscious illuminates the complex--and often strange--emotional influence of advertising, using the latest research in experimental psychology and cognitive neuroscience.
Ordering/Distributor/Wholesaler Information
        
Available through your vendor.