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Subtitle:
How to Grow Your Business Using the Data You Already Have
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Book Category:
Business & Economics > Marketing > General
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Author:
MAEX, DIMITRI
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Editor::
Talia Krohn
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Binding:
Hardcover
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ISBN 10:
0307888347
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ISBN 13:
9780307888341
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Price:
USD 27.50
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Publication Year:
2012
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Publisher Info
Penguin Random House. InquiryBook Description
For anyone concerned with business growth--CEOs, marketers, product managers, salesmen, entrepreneurs, and creatives--this remarkable breakthrough in data analytics shows how to use the data already on hand to identify the most profitable customers, reach