
SHOPPER MARKETING |
Book Category:
Business & Economics > Careers > General
|
Author:
Stahlberg, Markus, Maila, Ville
|
Editor::
Kogan Page
|
Binding:
Hardcover
|
ISBN 13:
9780749464714
|
Price:
GBP 29.99
|
Publication Year:
2012
|
Publisher Info
Kogan Page. InquiryBook Description
Written by more than 35 experts from around the globe, Shopper Marketing shows the most effective ways of converting shoppers into buyers at the point of purchase.