Sport Marketing

Sport Marketing - 4th Edition
Sport Marketing - 4th Edition
Book Category:
Sports & Recreation > General
ISBN 13:
9781450424981
Price:
USD $99.00
Publication Year:
2014

Publisher Info

Human Kinetics.

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Book Description

This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.