Sport Marketing - 4th Edition |
Book Category:
Sports & Recreation > General
|
ISBN 13:
9781450424981
|
Price:
USD $99.00
|
Publication Year:
2014
|
Publisher Info
Barry Johnson,
Human Kinetics,P.O. Box 5076,
Champaign ,
Illinois - 61825,USA
Web: www.HumanKinetics.com Key Contact Information
Barry Johnson
International Development Director
Book Description
This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.