
STICKY MARKETING |
Subtitle:
Why everthing in marketing has changed and what to do about it
|
Book Category:
Business & Economics > General
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Author:
Leboff, Grant
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Binding:
Paperback
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ISBN 13:
9780749460501
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Price:
GBP 16.99
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Publication Year:
2011
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Publisher Info
Kogan Page. InquiryBook Description
Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.